DondeGo o cómo todavía hay espacio para medios locales especializados

 

El ecosistema de medios digitales ha vivido una transformación profunda. Las grandes plataformas dominan la conversación global, mientras que muchos medios tradicionales intentan redefinir su papel en un entorno cada vez más fragmentado.

Sin embargo, en paralelo a esta dinámica, han surgido proyectos que apuestan por algo menos ambicioso en escala, pero más concreto en valor: la especialización local y la utilidad cotidiana para la audiencia.

En este contexto aparece DondeGo, un proyecto editorial que nació en Barcelona en 2023 y que se expandió a Madrid en febrero de 2024. Su propuesta parte de una premisa clara: ayudar a las personas a entender qué está pasando hoy en su ciudad y qué merece realmente la pena.

Más que competir por la conversación global, el proyecto se centra en la vida urbana, la cultura y el ocio local. El resultado es un modelo híbrido entre medio digital local y plataforma editorial urbana que plantea una pregunta relevante para el sector: ¿todavía hay espacio para medios especializados en ciudades concretas?

dondego

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